Geocoding: Why Location Is More than an Address
One of the first things businesses ask their new customers for is their address. This address pays a vital role in creating customer profiles. Based on the address, the customer may be categorized under different groups for marketing and sales purposes. The address also plays an important role when determining delivery timelines. Thus, precision and accuracy are crucial. If you have the wrong address, your customer profile could be wrong and you’ll never be able to make that delivery on-time. This is where geocoding comes in What is Geocoding? It’s said that the three most important things in retail are location, location, and location. Geocoding refers to the process of converting street addresses into pinned points on a map based on the associated longitude and latitude. Geocoding has a number of benefits. The most important amongst these is consistency- irrespective of whether a building name changes, street names changes or even the city name changes, the geocoded locatio