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Geocoding: Why Location Is More than an Address

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One of the first things businesses ask their new customers for is their address. This address pays a vital role in creating customer profiles. Based on the address, the customer may be categorized under different groups for marketing and sales purposes. The address also plays an important role when determining delivery timelines. Thus, precision and accuracy are crucial. If you have the wrong address, your customer profile could be wrong and you’ll never be able to make that delivery on-time. This is where geocoding comes in What is Geocoding? It’s said that the three most important things in retail are location, location, and location. Geocoding refers to the process of converting street addresses into pinned points on a map based on the associated longitude and latitude. Geocoding has a number of benefits. The most important amongst these is consistency- irrespective of whether a building name changes, street names changes or even the city name changes, the geocoded locatio
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Why Do Businesses have Address Validator?

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As a business, you take so much of pains to mail your samples and promotional material to your customers. How do you feel when they come back to you undelivered? Disheartening? Of course it is. Think about all that money you would lose when you are get back undelivered mails from hundreds of customers. This is why you should try   Address Verification . We are not asking you to go visit each of your recipients and confirm their address. That would be practically impossible, especially for businesses that have several customers. All that you we are asking you to do is to sign up for an address validation service. Most of the companies that offer address validation service have systems and tools in place, to identify and highlight any incorrect or missing elements in addresses. Apart from local address validation these tools also support global address validation . Apart from tools that verify and standardize the addresses in your databases, there are certain real-t
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