Why Do Businesses have Address Validator?

As a business, you take so much of pains to mail your samples and promotional material to your customers.

How do you feel when they come back to you undelivered? Disheartening?

Of course it is.

Think about all that money you would lose when you are get back undelivered mails from hundreds of customers. This is why you should try Address Verification.

We are not asking you to go visit each of your recipients and confirm their address. That would be practically impossible, especially for businesses that have several customers. All that you we are asking you to do is to sign up for an address validation service.

Most of the companies that offer address validation service have systems and tools in place, to identify and highlight any incorrect or missing elements in addresses. Apart from local address validation these tools also support global address validation.

Apart from tools that verify and standardize the addresses in your databases, there are certain real-time address validation tools that implement address correction right at the point of capture. Being API integrated, these tools help you collect only that address data which is 100 percent accurate.

So how exactly does an address validator tool help?

Here are a few advantages that you can expect by using an address validation service:

Reduced mailing costs

One of the main advantages of an address validator tool is that it can reduce the undelivered mail that comes back to you. This will translate into huge savings for organizations that tend to send in a lot of mails to their prospects and customers.

Accurate address data

20 percent of the addresses that are entered online include, wrong numbers, incorrect pin codes, and even formatting errors that make it impossible for the mails to reach their intended recipients. By regularly cleaning, verifying, and updating the addresses that are entered into your customer database, you can significantly improve the quality of address data. An address validation tool makes this easier and effortless for you.

Enhanced impact of communication

All organizations across the world, irrespective of their size and nature of business, thrive on communication to survive. Most of them put in constant efforts to improve their communication strategies in order to increase the impact. But one thing that they often fail to do is to verify the addresses of the people they are trying to communicate with.

An international address validating tool can standardize and verify your customers’ addresses and help you maximize the impact of your communication efforts. You will save yourself a lot of time and money by not sending out mails to unreachable addresses.

Cost-effective and scalable

Most address verification services are web-based and can maintain databases of huge volume. Using one of these you will be able to easily verify the addresses in your database without investing in any expensive hardware. These services are also scalable and so you will pay for only what you actually use.

Better integration with existing platforms

Most address validation tools available in today’s world are designed to easily integrate into your existing platforms. Not only are these easy to implement, they are also extremely user-friendly. All this will make it faster to enter address data, while increasing the efficiency of communicating with your customers.

More security in managing database

With all the addresses checked and updated, you can enjoy greater security while managing your database. You know your mails are reaching their intended recipients and confidential data if any, will not be missed or misused. This ensures better protection for banks and organizations that work with financial data. You can send your samples to your prospects without worrying about its impact on the competitiveness of your business.

Melissa is a trusted name in global address validation. We have a sophisticated address verification engine that can validate the addresses of more than 240 countries across the world, right at the point of entry. Using CASS, USPS, SERP, and PAF, we make sure the billing, shipping, and contact addresses that go into your database are complete, accurate, and standardized. We also transliterate addresses to and from their native country languages as well as Latin. You can expect precise latitude / longitude co-ordinates in the output.